What you should know
Pop-ups at partner locations are one of the most effective ways to build community awareness and generate steady referrals. By showing up consistently in the spaces your ideal clients already trust, you become part of their everyday lives, not just another business.
This guide walks you through how to plan, set up, and measure successful pop-ups that strengthen community partnerships and create long-term growth.
💡 Tip – Use this alongside the Evergreen Community Building Playbook for Medspas to turn pop-ups into a repeatable marketing system.
Before you start: partner negotiation
Lead with mutual value
Your approach should feel collaborative, not transactional. Focus on how the partnership benefits both sides. Your partner gains client value and you gain trusted exposure.
Sample outreach message:
Hi [Partner Name],
I’d love to explore setting up a small consultation table at [Business Name] once a month during your peak hours.
This could benefit both of us:
Your clients get complimentary skin consultations
I’ll refer clients to your services
We both reach new audiences
Would you be open to trying this for a few months?
Outline clear terms
Once a partner agrees, create a simple written agreement covering:
Dates and times of each pop-up
Space and setup requirements
Client interaction guidelines
Cross-referral expectations
Trial period and review date
Once terms are agreed upon, document everything clearly to ensure both parties understand expectations.
Choosing the right location
Select locations that already attract your target audience to maximize results. This ensures your efforts reach qualified potential clients.
High-traffic partner ideas
Fitness studios (6–8 AM or 5–7 PM)
Boutiques (weekend hours)
Coffee shops (morning or lunch rush)
Hair or nail salons (Saturday appointments)
Timing and coordination tips
Avoid peak service times that may disrupt the partner’s flow.
Keep your day and time consistent so clients start to expect your visits.
Align pop-ups with local events or seasonal campaigns for added visibility.
Coordinate with your partner’s own promotions or giveaways to share audiences.
Setting up your pop-up
A professional, branded setup creates trust and draws attention.
Recommended materials
Portable table and chair
Branded tablecloth or banner
Business cards and brochures
Service menu with pricing
Before/after photo book
Sign-up tablet or printed forms
Optional interactive elements
Skin analysis with magnifying mirror
Product samples for testing
On-the-spot consultation scheduling
Educational handouts (e.g., skincare tips)
Branded giveaways (lip balm, mini products)
💡 Tip – Keep your setup compact, approachable, and visually aligned with your brand
Pop-up execution checklist
One week before
Confirm details with your partner.
Prepare all display materials.
Coordinate a joint social media post promoting the event.
Day of the pop-up
Arrive 30 minutes early to set up.
Greet partner staff and confirm logistics.
Create a welcoming, professional space.
Track all interactions and consultations booked.
Within 24 hours after
Publicly thank your partner on social media.
Follow up with interested prospects via text or email.
Schedule your next pop-up date.
❗ Important – Consistency builds trust. Even small, repeatable pop-ups lead to long-term community awareness and relationships.
Measuring your success
After each pop-up, review simple metrics to track results and improve future events:
Number of consultations booked
Conversion rate from consultation to paying client
Partner satisfaction and willingness to host again
Cost per lead compared to other channels
💡 Tip - Collect feedback from your partner and your team after each event to identify improvements and celebrate wins.
With a simple, consistent system, you’ll grow referrals, deepen community ties, and position your medspa as a trusted local expert—one pop-up at a time.