What happened
If your Black Friday text campaign was sent to fewer contacts than expected, that’s on purpose—and it’s a good thing.
To make sure your messages reached people fast (and didn’t get delayed or blocked), we sent your texts to clients who are most likely to purchase during a sale.
Why this matters
Texting platforms like Twilio have daily limits on how many messages we can send per phone number—especially on big days like Cyber Monday. If we go over those limits, messages get delayed or may not send at all.
To avoid that:
We reviewed every list ahead of time
If your list had more than 3,000 contacts, we focused on clients only (not leads)
We prioritized people who are most likely to buy, based on past behavior
This helps your messages land faster—and convert better.
Do I need to do anything?
Nope. You’re all set. We’ve already handled the list filtering and delivery timing for you.
FAQs
Why not text leads too?
During time-sensitive sales, it’s more effective to focus on clients who’ve booked before. Leads are less likely to act fast, and including them could slow down delivery for everyone else.
Can I change who gets messages?
Not during the Black Friday/Cyber Monday sends. If you’d like to follow up with leads later, your Partner Success Manager (PSM) can help.
Was this done for all providers?
Only if your contact list was larger than 3,000. If your list was smaller, your message went to everyone.